The Café at the Plaza is a vintage diner located inside of The Plaza Hotel in the heart of Milwaukee’s Lower East Side. The Café serves up breakfast, lunch and weekend brunch but recently decided they wanted to expand into the evenings on the weekend; they approached Company B to help create branded programming.
In need of supporting graphics for the website, social media and print, Company B found inspiration from the Art Deco building of The Plaza Hotel and Café, leading us to develop a modern take on the classic form. The creative was developed using clean lines and colors inspired by the Café’s lush green courtyard walls and 88Nine’s recognizable branded orange.