Craft breweries have changed the beer business. Gone are the days of hooking a consumer at age 18 and having a brand loyalist for life. Beer has become something today’s consumers want to try, sample, compare and appreciate for its craftsmanship and uniqueness.
Company B has been chosen to brand a new brewery in Milwaukee. Opening this summer by brewmaster and co-founder Kevin Wright, Third Space Brewing will be located at 1505 W. St. Paul Avenue. The redeveloped warehouse site will house the brewing and bottling operations, as well as an outdoor beer garden and public tap room. Company B will develop the website and design the logo, packaging, beer labels and tap handles for the new Menomonee Valley brewery.
While the major beer brands will always play a dominant role in the industry, distinct local brewers with a commitment to quality, genuine craftsmanship and a strong and recognizable brand will add new energy to the landscape.